Welcome to our article on Pretty Rugged, the luxury brand that took the Shark Tank by storm. Founded by Tracy Slocum, Pretty Rugged specializes in creating windproof, waterproof, and spill-proof faux fur blankets and outerwear products. With its unique combination of fashion and functionality, Pretty Rugged has captured the attention of both customers and investors alike.
Pretty Rugged Net Worth 2025
Boating is fun, but it can leave you wet and cold. Pretty Rugged’s waterproof, windproof, and stylish blankets are made to protect you from harsh weather conditions wherever your ship takes you. Pretty Rugged was founded by Tracy Slocum who appeared on Shark Tank and got a deal with Lori and Robert. As of 2024, Pretty Rugged is worth $2 million.
Tracy Slocum hails from Latham, New York, and comes from a family of sailors. Her great-great-grandfather is Captain Joshua Slocum; he was the first person to single-handedly sail around the world!
According to the source, Tracy, despite her love of the sea, studied psychology at Le Moyne College. After graduating in 1996, she wanted to start her own business. Tracy is a serial entrepreneur and already has two successful businesses. Her first startup, J. Slocum, produces clothing lines, and she also owns an award-winning specialty food store in Albany.
How Much is Pretty Rugged Worth?
Despite having a busy lifestyle, Tracy always made time to go to Lake George and drive boats. However, she didn’t like that she always went home wet and cold. To tackle this problem, she tried making a blanket that was both practical and fashionable.
According to the source Pretty Rugged, a Lifestyle Brand, was started by Tracy Slocum in 2017. As of September 2023, Pretty Rugged’s net worth is $2 million, and they’re pulling in a whopping $680,000 in annual revenue.
On October 21, 2022, they appeared on Season 11 of Shark Tank USA and made a deal with Robert Herjavec and Lori Greiner, for $200,000 for 25% equity. The final valuation was $800,000, down from the founder’s initial estimate of $2 Million. Pretty Rugged is still in business as of 2023. Products are available on the website and Amazon.
Pretty Rugged Business Ventures
Tracy Slocum appeared on Shark Tank Season 14 Episode 5 in search of a $200,000 investment for a 10% equity stake in her company. The Sharks were immediately impressed by Pretty Rugged’s innovative products and impressive sales figures.
In the end, Lori Greiner and Robert Herjavec stepped up and offered $200,000 for a 25% equity stake. This investment not only provided the necessary funds for growth but also brought valuable expertise and connections to the table.
Since its appearance on Shark Tank, Pretty Rugged has experienced a tremendous boost in sales and popularity. The brand quickly capitalized on its newfound success by launching a sale on its website, featuring discounted products that attracted new customers and kept existing ones interested.
With a total sales figure of $8 million and counting, Pretty Rugged is well on its way to becoming a household name.
Pretty Rugged is more than just a luxury brand. It is a testament to the inspiring story of its founder, Tracy Slocum. Tracy’s journey began with an unlikely source of inspiration – her great-great-grandfather, Captain Joshua Slocum.
Through hard work, determination, and innovative products, Tracy has built a successful business that continues to thrive in the competitive market. With its impressive net worth and ongoing business ventures, Pretty Rugged is set to make waves in the industry for years to come.